A huge selection of informative seminars, placing faces with names and the opportunity to share Eventsforce with a wide, engaged audience are just some of the reasons we are getting excited about International Confex from 1-3 March 2011.
With so much going on during the event, we’ve highlighted our list of where we’d like to sneak off to during our limited time away from Eventsforce Stand (G220). Don’t forget to follow @eventsforce on Twitter throughout Confex with our regular team updates.
Gain insight | We’ll be attending some of the more than 50 Confex Knowledge seminars, featuring cutting edge insight from industry leaders, completely free of charge to all visitors of the event. Don’t forget to catch us presenting with Thomas International on 3 March at 11:15am.
Network | The Confex networking hub is the place to meet industry peers for a drink and a chat aboard a floating bar. We’re intrigued…
Co-locate | The Publishing Expo and Technology for Marketing and Advertising Show are co-locating at Earl’s Court from 1-2 March. We’ve got some meetings scheduled with some partners and are eager to see some of their new developments.
Guinness Records | Fingers crossed we walk away with a Guinness World Records title by joining some record breaking attempts!
Tasting teasers | When it comes to food, we’re in. We’ll be sampling culinary delights created by the industries top caterers located throughout the show.
Filling our passport | Prizes are to be won while perusing and discovering all the international destinations have to offer in the passport competition.
The Spa! | With so much time on our feet, we’ll be taking time out from the hustle and bustle of the show floor to relax and unwind with some massages and treatments in the spa. It’ll be hard to pull us away!
Rising stars | Day 3 is dedicated to final year event management students and we’re looking forward to meeting with some of them and learning from their fresh industry insight.
Obviously, you can check us out at the Eventsforce Stand (G220), where you’ll be invited to try our unique system Configurator to help you build the right combination of eventsforce modules to help you run more efficient - successful - creative events.
We’ll also be demonstrating our latest developments, including the Meeting Manager, which provides a great range of networking tools which add an extra service that delegates will appreciate. We'll also be launching and demonstrating our new Social Media Module which makes following, sharing and engaging on social media easier than ever.
Arrange a time in advance for your personal demonstration of eventsforce or to meet up with the team, request a meeting online or by email.
See you at the show!
Obviously, we at Eventsforce are big fans of technology. We use our iPhones, iPads and laptops to remotely access almost every bit of information we may need, from anywhere in the world from the Cloud. Except for a few invoices and contracts, everything we do is securely stored or shared online. It goes beyond being green and reducing paper waste – it is easier and far more efficient. None of us here could do our jobs as successfully without the freedom working online allows.
This is why online software, such as Eventsforce, is increasing in popularity – because it can be accessed from anywhere in the world, at any time, securely. Everything an event manager or meeting planner could possibly need to access at an event – including contracts, attendee contact info, social media feedback, hotel and flight confirmations, emails, lists of arranged meetings, agendas, and much more – can all be stored online and accessed or updated in an instant.
Gone are the days of having to print every bit of documentation you may need, undoubtedly forgetting a few sheets at the office,
and then carrying the rest around with you for days at a time in a binder. Managing events remotely with a mobile device and connection to the
internet means event planners can be more proactive, more engaging and more diligent.
So, why do so many event managers still walk around their events with huge binders full of needless paper trails? Is it because they like the physical reassurance of having paper copies? Perhaps, it’s discomfort in trusting technology to have everything at hand? Or, is it for posterity?
We’d love to hear your thoughts! How do you manage events on-site? Is it more efficient to manage with paper copies or online?
Good communication and engagement are central to the success of any event or meeting. Social media has become an essential component of the event marketing mix because it allows marketers to easily converse with their audience on a deeper, more personal level with little time or financial investment. Simply, social media allows website visitors (your potential event registrants) more opportunities to connect with your event and in a way that is most meaningful to them.
Maintaining content on an event website can be difficult. Encourage website visitors to follow your event on social media where they can read announcements, share their interest or ask questions, and interact with other members of the community. It’s easier to update and maintain, measurable, allows you to learn more about your followers and empowers your audience to determine how they want to connect with your event.
Event marketers need to focus on expanding their reach to prospective attendees, exhibitors, sponsors and other types of show-related advertisers. Providing interesting content (articles, videos, photos) on your website and social network encourages readers to share it with their network of connections who likely share the same interests. This can create a snowball effect, increasing the reach of your event marketing outside the original target market without being directly sales-driven.
The most exciting aspect of events are their ability to engage participants more than any other medium. Not only is it necessary for marketers to engage directly with delegates, but also to encourage delegates to interact and engage with each other and exhibitors as part of enhancing the overall event experience.
Social media extends the traditional borders of engagement and allows marketers to build engagement before events to increase attendence, during events as a part of the event experience, and after events as a method of gaining feedback for future planning and maintaining the marketing momentum developed during the event.
What are ways you are engaging in social media to promote your events? What are some great ways you've seen social media used in event marketing?
Eventsforce Managing Director, George Sirius, has been nominated onto another shortlist! This time, he has made it onto the C&IT Power 50, a list of the most influential event industry professionals. In late 2010, George was voted into the Event 100 Club of influential professionals dedicated to advancing the events industry.
And, we're in good company! Some of our clients and partners were nominated as well, from: Banks Sadler, Abbit Meeting Support, Expotel and Adding Value. Congratulations!
Cast your vote for who you think should make the final cut of the C&IT Power 50 List (wink wink).
Who is missing that you think should have been on the shortlist?