We've recently enhanced our website module to include hundreds of different layout templates, so it is easier than ever to create a professional, appealing event website.
But, when it comes to creating great content to put on your site, it can be difficult to come up with ideas to keep your audience engaged. Especially if they've already registered. While we have yet to develop a magical website contents generator (but, I've passed this idea to our developers), here are a few content ideas to add to your website.
1. Discuss the theme of the event. Develop a story and get people excited and inspired.
2. Provide tons of venue location information and things to do in the area.
3. Speaker, host, VIP profiles (contact info, social media profile links, bio, interviews, etc.)
4. List who is already registered to attend and if there is a shortage of tickets remaining - may create a sense of urgency.
5. Highlights, pictures, video from previous events.
6. How-to guides. People love to find easy-to-follow instructions to help them accomplish a task.
7. Write reviews. You can write a review of just about anything on your site. Perhaps: Relevant books, local restaurants, sponsors, hotel and event venue, tech products relevant for the event.
8. Current events. What's going on in the industry surrounding your event? Write an article about an interesting bit of news.
9. Poll and survey readers. It's easy to integrate a survey tool to your site, so ask attendees their opinions, desires and intentions. It'll help you plan and build buzz.
10. Competitions can bring people back for more. Perhaps host a scavenger hunt on your website to encourage people to dig around. Integrate the activity with your social media to really engage them with your event online.
11. Get your team to help with a regularly-updated blog. The more who help, the easier it is to keep up to date and the more creative it will become.
12. Post slides or abstracts in advance so attendees can prepare for their sessions in advance.
According to CareerCast.com, Event Coordinators have one of the most stressful jobs going in 2012. It comes in at #6, behind: soldiers, firefighters, pilots, generals and police - which makes it the most stressful non-dangerous job.
There are certainly stresses, but there are plenty of perks too. Right? Event planning is a rewarding, fast-paced career that is ideal for passionate project managers looking to travel and meet tons of people.
Do you really think event management is almost as stressful as being shot at and trying to save the world daily? Let us know what you think of being #6 on the list and what some of your biggest stresses are!