Why We Love Awards
While some people and businesses put little credence into awards, we can't help but love them. A lot of work goes into the awards process, from compiling submissions, judging and then presentation. They're diverse and are big business. The London 2012 Olympics, the pinnacle of sporting achievement, is estimated to bring about £433 million to the UK economy alone.
But, that's not the only reason why we love awards.
There is always a "Best" of something, and it is great to be acknowledged for the hard work and skill it takes to be the "Best." They can provoke an emotional response, whether it be gratification or jealousy, that permeates our sense of self.
And, beyond the internal esteem that can be conjured up, awards are often reaffirmed with physical evidence. Awards can be signified by trophy tokens, titles, certificates, medals, badges, ribbons or even a monetary prize. Who doesn't like having a plaque on the wall or trophy in the cabinet...
Awards can recognise exceptional talent. The event industry Young Achievers Award recognize up and coming event professionals who present the best event proposal and pitch. The winning students from Leeds Met can now use their experience and award as a badge of distinction when looking for post-graduate jobs.
Awards can be a platform for good. The Green Business Awards celebrates excellence in green practice, strategy and products - challenging businesses to run more sustainably.
Awards can also increase brand recognition. Previously unrecognised, under-read books can become best-sellers with the recognition they receive from winning or even being nominated for The Man Booker Prize, an annual contemporary fiction award for writers from the British Commonwealth and Ireland.
Awards can be very niche to very general. Some matter to their audiences more than others. But, to recipients, they are of equal personal value and validation. High school "most popular" superlatives may matter to an 18- year old who is looking for the esteem of their classmates. Whereas the Nobel Prize is the most coveted award for physicists.
And, they can be a week-long events such as Cannes or Wimbledon, which is prestigious enough to warrant several days of attendance, media coverage and hype.
Events are diverse, creative, inspiring and impactful. They drive people and organizations to do and be better.
The complexity and economic impact of events makes it vital to manage them in a smarter, more sustainable way. The Eventsforce Awards Manager is the industry's top awards management platform, helping award organizers manage the entire awards process, from: sending invitations for submission and application submission process, to payments, website design, judging, table booking and more.
If you run awards, consider if you're managing the information you collect as efficiently as possible. If not, get in touch and we can help you increase your planning efficiency, coordinate better data management and increase overall organizational awards revenue.