Embrace Barcode Scanning Technology at your Next Event!
A few weeks ago we wrote about QR codes for capturing and recording data at events. But, it is still a new and growing technology in the events industry.
Barcode scanning technology is not new to the events industry, yet we still visit many events where this simple to implement and low cost technology is not being utilized.
You do not need to be an IT expert or technical wizard to implement a barcode scanning system - so why not consider it for your next event? Three ways your event can benefit:
|1. Increase your event security. Control access to your event by automatically recording every delegate as they arrive at your event. Scanning the name badge is a fast, easy and reliable way to instantly record the time and date that your participants enter the event or venue. If you still want a higher level of security, why not upload a photo ID of each delegate as part of the registration process so that every staff member can view each delegates ID as they enter?
2. Recording session attendance. Scan delegates as they enter event sessions and workshops to electronically record delegate attendance. Data can be instantly available online, allowing organisers to easily collate attendance data for vital post-event analysis. The data gathered can also provide vital feedback for session sponsors and can be used for CME/CPD accreditation purposes.
3. Exhibitor lead retrieval. Increase your exhibitors return on investment from attending your event by ensuring that they capture vital marketing data from visitors to their stand. Exhibitors can record all contact detail in electronic format that can be downloaded and imported to their own CRM systems quickly and easily post-event. In addition, some barcode scanning systems allow exhibitors to intelligently record particular interest in products or services, allowing for more focused and targeted follow up sales and marketing campaigns.
Did you know?
It easy to add a barcode to a delegate name badge within the Badges, Labels & Letters module in Eventsforce and a full Barcode Scanning module is available, to add to any account.
Barcode scanning doesn’t need to be a costly solution and can add value to your event in a number of ways, so contact us to find out how we can help enhance your next event!